The City of Boston is launching a new multilingual marketing campaign to support the revitalization of Boston’s restaurant industry. The two-pronged campaign – which will encompass radio, digital, social, and print formats – will encourage job-seekers to pursue opportunities in restaurant work, and encourage diners to take advantage of the diverse restaurants that Boston has to offer.
The campaign is one piece of a larger restaurant recovery initiative called the Restaurant Revitalization Program – a pilot program led by the Mayor’s Office of Economic Development and the Mayor’s Office of Workforce Development. The program’s participating restaurants will receive grants for business expenses (such as rent, payroll, or inventory), as well as incentives to attract and retain quality workers. Employee incentives include a $900 retention bonus and up to $5,000 in tuition assistance for college or career training. Visit Boston.gov/RestaurantJobs for more information on worker incentives and participating restaurants.
Read the City of Boston press release to learn more.